In this course, we will examine different approaches to and models of the front end of innovation. Our focus will be on techniques and tools for managing the complexities and uncertainties within that initial phase of innovation, examining in particular the research-ideation-prototyping sequence of activities.
Quick Info: Bachelor | Vorlesung | Übung | English | Winter Semester | 6 ECTS
How did a firm decide to introduce a particular new product (good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the "front end of innovation" (FEI) – a complex process with many uncertainties to manage.
In this course, we will examine different approaches to and models of the front end of innovation. Our focus will be on techniques and tools for managing the complexities and uncertainties within that initial phase of innovation, examining in particular the research-ideation-prototyping sequence of activities. You will learn about perspectives and techniques drawn from psychology, design, and engineering in the lectures and apply them through brief (mostly in-class) exercises during the tutorials. By the end of the course, you should be familiar with the management challenges the front end of innovation poses, and corresponding potential solutions.
Note: the schedule is subject to change; please check back often LSF.